The e-commerce team of Vosges Group will double its performance in 2020, becoming an important force driving the growth of the domestic market. (file picture)

Driven by the domestic demand market and the return of overseas orders, the operation of my country's textile industry has gradually improved in the first half of the year, revenue has grown steadily, and profits have turned from negative to positive. Data show that in the first half of 2021, the operating income of the textile industry was 1.17075 trillion yuan, a year-on-year increase of 18.9%; the total profit was 44.6 billion yuan, a year-on-year increase of 2.3%.

"The growth rate has not yet fully recovered, and the industry still needs to continue to work hard." At the recent video conference on economic operation analysis in the first half of 2021 held by China Textile Federation, Sun Ruizhe, president of China National Textile and Apparel Council, summed up the situation of the textile industry in the first half of the year.

Outstanding performance of leading enterprises

Xiao Xiao, a Beijing citizen who originally liked to buy foreign brands for his children, told reporters: "The designs of domestic children's clothing are getting better and better, and there are still many co-branded styles."

Thanks to the successful transformation, the fashionability of the domestic brand Peacebird has become more and more recognized among consumers, and its performance has continued to grow. On August 31, Peacebird (603877) released its 2021 semi-annual report. During the reporting period, the company's operating income increased by 55.88% year-on-year; net profit attributable to shareholders of the listed company increased by 240.52% year-on-year.

Under the background of the rise of domestic products, leading enterprises have performed well. As of September 1, the semi-annual reports of 43 domestic listed textile and garment enterprises have been released, of which 37 shares have attributable net profit in the first half of this year. Specifically, among the 37 profitable shares, 28 shares are in a growth state, 22 shares in the first half of this year have an increase of more than 50% year-on-year in attributable net profit, and 17 shares have a year-on-year increase in attributable net profit of more than 100%.

The revenue scale of domestic sports brands has increased in an all-round way. Anta Sports achieved sales revenue of 22.812 billion yuan in the first half of the year, which not only continued to rank first in the domestic echelon, but also surpassed Adidas' revenue in Greater China during the same period. In addition, Li Ning's revenue in the first half of the year reached 10.197 billion yuan, and Xtep International and 361 Degrees were 4.135 billion yuan and 3.107 billion yuan respectively.

"In the first half of the year, the production of the clothing industry recovered steadily, and the output of clothing continued to rebound." Liu Jing, senior project director of the Industry Department of the China Garment Association, said that online sales in the domestic clothing market continued to grow, and physical sales improved significantly.

Chen Xiaoqian, an analyst at the China Textile Federation Industrial Economics Research Institute, analyzed that from the perspective of the whole industry, the growth rate of the added value of the textile industry in the first half of the year was 9.6%, but the average growth rate in the two years was 1.1%, which was lower than the growth rate in the same period in 2019. Therefore, it is judged that Industry production is still in the recovery phase. From the perspective of consumption, the sales of clothing, shoes, hats, and knitted textiles from January to July were 767.30 billion yuan, a year-on-year increase of 29.8%, which was 9.2 percentage points higher than the growth rate of total retail sales of consumer goods. The average growth rate for the two years was 3.5%, which was higher than the growth rate of the same period in 2019. Based on this, it is judged that the domestic consumer market has recovered and maintained good growth in the first half of the year.

It is worth noting that the consumer market is characterized by active sales through online channels, frequent explosions of occasional products and strategic explosions, obvious individual needs of consumers, and better consumption experience brought by live e-commerce.

In this regard, Sun Ruizhe said that my country's textile industry has shown a steady and positive development trend, the development quality and efficiency have been steadily improved, the role in the internal circulation has continued to strengthen, exports have maintained a good growth trend, and investment confidence has increased. At the same time, affected by the new crown pneumonia epidemic, the value reconstruction and responsibility of the textile industry are continuously being re-examined by all sectors of society.